Prana Sauna
establishing a cohesive brand identity to launch a new wellness-focused sauna business.
crafting a unique wellness experience through branding
Prana Sauna embarked on its branding journey with a vision to promote holistic wellness and foster community connections through their sauna services. The goal was to create a brand identity that resonates with their mission of openness, playfulness, and inclusivity. The project involved designing a versatile logo and selecting a color palette and typography that reflects Prana Sauna's core values. The branding aimed to blend a casual boho vibe with a sense of authenticity and friendliness, which is central to their approach of enhancing wellness experiences.
holistic wellness through cohesive branding
The rebranding of Prana Sauna focused on aligning the new visual identity with its commitment to wellness and community. The redesigned logo, adaptable for various contexts, the strategic color palette, and carefully chosen typography were all crafted to foster a sense of unity and belonging. Every element was meticulously integrated to ensure brand consistency while creating a harmonious and inviting atmosphere.
